Approfondimenti

Il Marketing per la Salute

Sintesi liberamente tratte della letteratura

• Defining Social Marketing, da: Social Marketing - P. Kotler, N. Roberto, N. Lee
  
  
• Selecting Target Markets, da: Social Marketing - P. Kotler, N. Roberto, N. Lee
  
  
• Ethical Considerations: At Every Decision Point, da: Social Marketing - P. Kotler, N. Roberto, N. Lee
  
  
• Addressing the "costs of quitting" smoking: a health promotion issue for adolescent girls in Canada - M. Seguire, K. Chalmers
  

• Marketing Social Change - Changing Behavior to Promote Health, Social Development and the Environment - Alan R. Andreasen
  
  
• Marketing Public Health - Strategies To promote Social Change - Michael Siegel, Lynne Doner
  
  
• The Trans theoretical model and stages of change - James O. Prochaska, Colleen A. Redding, Kerry E. Evers
  
  
• Social Marketing - Edward W. Maibach, Michael L. Rothscild, William D. Novelli